HP PRINTERS Serves
the Right Content to the Right Target Audience
Problem
HP wanted to serve highly relevant content to the right target audience, ensuring media exposure was timely, location-based, and aligned with audience behavior.
Challenge
Selecting the most relevant locations and time belts for different audience segments. Ensuring creative delivery and impression tracking across a large DOOH network. Connecting offline DOOH exposure with online search behavior in the same locations. Coordinating multiple platforms (MA-Xchange, DV360, search ads) efficiently.
The Solution
Built an optimized media plan on MA-Xchange, selecting only the most relevant time belts per audience segment Executed and managed the campaign via DV360, assigning creatives and reporting impressions accurately Synchronized search ad bid spikes in the same locations and timeframes where DOOH ads were live, maximizing impact and relevance
The Latest
