Sony Pictures Used DOOH + DCO to Launch Bullet Train
Sony Pictures Used DOOH + DCO to Launch Bullet Train
Audience Impressions
0
Million
Screens Globally
0
Million
Locations
0
Problem
Sony needed to create awareness beyond their online audience Reaching busy, on-the-move audiences was hard
Challenge
How do you reach and engage urban audiences on the move? Can DOOH ads dynamically adapt to real-time data? How do you prove impact across varied audience segments?
The Solution
Dot activated 21 DOOH screens using Dynamic Creative Optimization (DCO) Ads were updated based on movies showing times and audience Result: 990K reach, 6.5M views, key engagement from commuters, food lovers & travelers
The Latest
Case Studies | Prudential
How Prudential Used Programmatic DOOH to Scale Omni-channel Awareness Across the Country
