How Lancôme Drove Awareness with Premium DOOH
How Lancôme Drove Awareness with Premium DOOH
Audience Impressions
0
Million
Screens Globally
0
Million
Locations
0
Problem
Lancôme wanted to make a bold statement for its Advanced Génifique Limited Edition Serum at premium retail environments
Challenge
How to match premium brand positioning with DOOH locations? Could the campaign be optimized to hit audiences during peak shopping hours?
The Solution
Used Moving Audiences tool to identify premium DOOH sites near malls that aligned with Lancôme’s brand Prioritized time bands with highest shopper density to maximize visibility Result: Campaign delivered 6M audience impressions across 5 screens in 5 prime mall locations
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