How Domino’s Celebrated Love with Personalised DOOH + Twitter
Domino’s connected with audiences by displaying personalized Valentine’s messages from Twitter on DOOH screens, creating shareable emotional experiences.
Audience Impressions
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Million
Screens Globally
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Million
Locations
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Problem
Domino’s wanted to build emotional engagement through a Valentine’s campaign that felt personalized and shareable
Challenge
Can DOOH to create a two-way interaction with customers? Could social media (Twitter) fuel personalized, real-world experiences?
The Solution
Dot enabled display of Valentine’s messages submitted by audiences via Twitter on DOOH screens Optimized delivery with time-belting at high-traffic areas Results: Reached 514K+ potential views and 129K+ unique individuals, creating memorable customer experiences
The Latest
