How Shell Reached Motorists with Programmatic DOOH
How Shell Reached Motorists with Programmatic DOOH
Audience Impressions
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Million
Screens Globally
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Million
Locations
0
Problem
Shell wanted to build consideration for its “Ekstra Kilometer, Ternyata Berbeza” campaign by engaging motorists on the move
Challenge
How to identify peak travel hours and locations where motorists are most active? Could programmatic DOOH optimize delivery in real time for maximum impact?
The Solution
DOOH enabled dynamic creative changes based on the vehicle manufacturer of passing motorists Moving Audiences optimized delivery around high-traffic areas Results: 9.86M impressions across 15 DOOH screens in 15 prime roadside locations
The Latest
