Snickers Solved Hunger Online and Out-of-Home
How OOH + Facebook Dynamic Creatives Drove Higher Engagement and Purchase Intent for Snickers
Audience Impressions
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Million
Screens Globally
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Million
Locations
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Problem
OOH delivered reach, but lacked personalization and tracking Snickers needed to extend its “Hungry Bars” campaign across more locations The campaign had to stay relevant and timely
Challenge
How do you make DOOH respond to real-time social content? Can updates be automated across screens and times? And still keep control over brand and creative?
The Solution
Dot pulled in Facebook content into DOOH creatives - online campaigns offline. Served dynamically via DV360 at the right moments All centrally managed for speed, scale, and consistency
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