How Somethinc Used TikTok & DOOH to Drive Brand Lift in Indonesia
How Somethinc Used TikTok & DOOH to Drive Brand Lift in Indonesia
Audience Impressions
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Million
Screens Globally
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Million
Locations
0
Problem
Somethinc wanted to boost visibility for its skincare range in a crowded beauty market The team needed to reach young, urban consumers
Challenge
How to ensure DOOH ads not only reached but also engaged the right audience? Could campaign exposure be linked to purchase intent?
The Solution
Deployed Somethinc’s campaign across 21 premium DOOH sites Combined exposure tracking with a brand lift study (control vs exposed groups) Results: 92.7% ad recall amongst exposed audience.
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