Sony
Sony Pictures Used DOOH + DCO to Launch Bullet Train
Audience Impressions
0
Million
Screens Globally
0
Million
Locations
0
Problem
Sony needed to create awareness beyond their online audience.
Reaching busy, on-the-move audiences was hard.
Challenge
How do you reach and engage urban audiences on the move?
Can DOOH ads dynamically adapt to real-time data?
How do you prove impact across varied audience segments?
The Solution
Dot activated 21 DOOH screens using Dynamic Creative
Optimization (DCO) .
Ads were updated based on movies showing times and audience.
Result: 990K reach, 6.5M views, key engagement from
commuters, food lovers & travelers
The Latest
